Built for M&E media assets, not just marketing assets
Canto is built for marketing and brand teams. Core is built for M&E studios managing production assets across active productions, franchises, and downstream distribution, drawing on Sohonet’s deep experience supporting major studio workflows across Marvel, Netflix, HBO, and every major Hollywood studio.
- Purpose-built for M&E production, not a marketing content library
- Manages active production, WIP, franchise assets, and marketing distribution
- Trusted by Marvel, Netflix, HBO, and every major Hollywood studio
Marketing DAM solves the wrong problem for production teams
Brand and marketing DAM platforms excel at organising approved final assets for distribution and campaign use. Production asset management covers a completely different set of challenges, managing assets through the creation process, across multiple concurrent productions, with the version control, governance, and security that studios require.
Final assets vs work-in-progress production media
Marketing DAM assumes your assets are finished and approved. Production PAM manages them through every stage of creation, dailies, rough cuts, VFX iterations, audio stems, with the version tracking and approval chains that keep a production moving forward without losing creative context.
Brand teams vs production teams
Canto's user experience is designed for marketers managing brand assets. Core's interface is designed for producers, post coordinators, studio executives, and vendor teams, with role-specific views tailored to what each person actually needs from the asset management system.
Campaign distribution vs franchise asset governance
Distributing campaign assets to marketing channels is a fundamentally different governance challenge than managing a multi-season franchise library across studios, partners, and licensing teams. Core's permission and distribution architecture is built for the studio IP context that Canto wasn't designed for.
Built for production, not marketing
Core handles the full production asset lifecycle, from first frame through franchise catalogue, with the studio-grade governance and support that marketing DAM platforms weren't built to provide.
Core covers pre-production through final delivery and marketing distribution, dailies, editorial review, VFX approvals, audio, finishing, and campaign asset distribution all within one governed platform. The system grows with the production rather than picking up at the point of final delivery.
Every user, from VFX coordinator to studio VP, gets an interface tailored to their role and workflow. Executives review on Apple TV. Vendors upload through secure access portals. Coordinators manage metadata and approvals. Core shapes itself around the production structure, not the other way around.
Marvel, Netflix, HBO, and every major Hollywood studio trust Core for production asset management. 24/7 white glove M&E support from Sohonet specialists ensures that when a production team needs help, they get it from people who understand the stakes.
Trusted by the world's leading studios and productions
Core vs Canto: production PAM vs marketing DAM
| Feature | Sohonet | Canto |
|---|---|---|
| Primary use case | M&E production asset management, WIP through franchise catalogue | Marketing and brand DAM, final asset organisation and distribution |
| Production WIP management | Dailies, cuts, VFX, audio, finishing, full WIP lifecycle supported | Final approved assets, not designed for active production WIP |
| Role-specific interfaces | Tailored views for producers, executives, VFX teams, vendors, and marketing | Marketing and creative team-focused interface |
| Studio trust credentials | Marvel, Netflix, HBO, every major Hollywood studio | Enterprise brand and marketing adoption across multiple industries |
| Support model | 24/7 white glove Sohonet M&E specialist support | Business hours and enterprise support tiers |
The production asset platform trusted by Hollywood
100%
Major Hollywood Studios
30 years
In M&E infrastructure
19
Countries covered
24/7
White glove M&E support
- Trusted by Marvel, Netflix, HBO, and every major Hollywood studio
- Forensic watermarking and governed partner distribution
- Granular identity management and access controls
- MPA-aligned Sohonet infrastructure
"Core is an important part of the modern pipeline we created at the studio. It is what keeps all our lines of business in sync with the studio and our productions. I couldn't imagine managing what we do without it."
Randy McGowan
VP, Marvel Studio Operations – Marvel Studios
See production asset management built for M&E: not marketing
A demo with a Core specialist shows you the platform through the lens of a production team, not a brand team. Active WIP, franchise libraries, governed distribution.
Trusted by Marvel, Netflix, HBO, and every major Hollywood studioCommon questions
Our marketing team already uses a DAM, can Core sit alongside it?
Yes, Core is commonly deployed alongside existing marketing DAM tools. Core handles production-side asset management, and approved assets can be pushed downstream to marketing platforms at the point of distribution. The two systems serve different stages of the asset lifecycle and don't need to replace each other.
We're a smaller studio, is Core for us or only for major studios?
Core is used by productions at every scale, from major studio franchises to independent productions. The platform scales with your needs, and Sohonet's direct-access model means you're not gated behind a field sales process regardless of your organisation's size.
How does Core handle security for undelivered assets?
Core includes forensic and visible watermarking, granular time-limited access controls, and audit logging for every asset interaction. For pre-release content distributed to marketing, licensing, and vendor partners, Sohonet's security architecture meets the requirements that major studio procurement teams apply, because it was built in partnership with them.