Where media assets are governed beyond the brand layer
Bynder is built for brand and marketing teams. Core is built for the M&E production teams that create the content brands are built on. Trusted by major Hollywood studios: from the first day of production through franchise catalogue management.
- Built for M&E production teams, not brand and marketing
- Manages active production through franchise library and downstream distribution
- Trusted by Marvel, Netflix, HBO, and every major Hollywood studio
Bynder excels at what it's built for, brand asset management, campaign distribution, and marketing team workflows. Production teams managing pre-release media, active editorial, franchise libraries, and studio-grade IP governance are working in a completely different environment, with completely different requirements.
Your brand team needs Bynder. Your production team needs Core.
Bynder manages logos, campaign assets, and approved brand materials. Production teams manage dailies, rough cuts, VFX iterations, pre-release screeners, and franchise libraries. These are different workflows with different security requirements, version control models, and access governance needs, and a brand DAM's architecture reflects the former, not the latter.
Bynder's distribution model is built for getting brand assets to agencies, partners, and channels efficiently. Core's governance model is built for protecting pre-release M&E content, forensic watermarking, audit trails, granular time-limited access for studios, vendors, and licensing partners, at the security level major studios require.
Production teams that evaluate brand DAM platforms for production use quickly find the workflow gaps, no production-native metadata models, no role structures that match how production teams are organised, and no support team that understands the stakes of a production deadline.
Where production ends and marketing begins: Core covers both transitions
Core manages M&E production assets from creation through delivery and into the hands of the marketing, licensing, and distribution teams that need them, with the governance layer that studio IP requires at every stage.
Core's architecture is built around how M&E productions work, production libraries, franchise continuity, multi-team approval chains, and role-specific interfaces. Not a brand platform adapted for production use, but a production platform designed from the ground up for the M&E environment.
Core manages pre-release assets with the security posture major studios require, forensic and visible watermarking, granular access controls with time limits and download restrictions, full audit trails. Marketing partners, licensing teams, and external vendors get access to exactly what they need, nothing more.
Core covers the full asset lifecycle, from active production WIP through to marketing and licensing distribution. The transition from production team to marketing team doesn't require a platform migration. The same governed system of record handles both sides of the handoff.
Core vs Bynder: production PAM vs brand DAM
| Feature | Sohonet | Bynder |
|---|---|---|
| Primary user | M&E production teams, producers, coordinators, studio VPs, vendors | Brand and marketing teams, designers, marketers, campaign managers |
| Asset type | Production media, dailies, cuts, VFX, pre-release screeners, franchise assets | Brand assets, logos, campaign materials, approved marketing collateral |
| Security posture | MPA-aligned, forensic watermarking, studio-grade pre-release protection | Enterprise brand security, rights management, expiry controls, brand governance |
| Brand and marketing workflow | Downstream distribution to marketing, Core handles the handoff | Market-leading brand DAM, Forrester Leader, 1.7M users, 3,700+ organisations |
| Studio trust credentials | Marvel, Netflix, HBO, every major Hollywood studio | Spotify, Puma, Five Guys, leading global brands across industries |
| 24/7 M&E specialist support | 24/7 white glove Sohonet M&E infrastructure support | Enterprise support tiers, marketing/brand team focus |
Built for the teams that create the content: not just distribute it
100%
Major Hollywood Studios
30 years
In M&E infrastructure
19
Countries covered
24/7
White glove M&E support
- Trusted by Marvel, Netflix, HBO, and every major Hollywood studio
- MPA-aligned, forensic watermarking, studio procurement standard
- Production WIP through franchise library in one governed system
- Granular downstream distribution with full audit trails
Trusted by the world's leading studios and productions
- Atlas Pictures
- Meridian Studios
- Nova Entertainment
- Crestview Media
- Pinnacle Films
- Harbour Productions
"Core is an important part of the modern pipeline we created at the studio. It is what keeps all our lines of business in sync with the studio and our productions. I couldn't imagine managing what we do without it."
Randy McGowan
VP, Marvel Studio Operations – Marvel Studios
Franchise and cross-production asset management at Marvel Studios scale
See the platform built for M&E production teams, not brand teams
Common questions
Our studio already has Bynder for marketing, does Core work alongside it?
Yes, Core and Bynder serve different stages of the asset lifecycle and commonly coexist. Core manages production-side assets, and approved assets can be distributed downstream to marketing platforms at the point of handoff. The two systems complement each other rather than compete.
We're evaluating a single platform for both production and marketing, can Core do both?
Core covers production through marketing distribution, approved assets can be packaged and distributed to marketing, licensing, and external partners from within Core, with the appropriate governance controls in place. Whether that replaces a separate brand DAM depends on the depth of your marketing team's needs, which is worth discussing in a demo.
How does Core handle cross-departmental access for business teams alongside production teams?
Core's permissions architecture supports multiple access levels within the same platform, production teams manage WIP, business and marketing teams access approved assets, licensing teams receive governed distribution packages. Each group sees exactly what they're entitled to, with no overlap.