After Frame.io: where production assets are kept, controlled, and reused
Frame.io is where your team reviews the work. Core is where it lives after the review is done: franchise libraries, governed downstream distribution, and studio-grade chain-of-custody for everything from active production through licensing and marketing release.
- Long-term asset persistence beyond the review and approval cycle
- Governed downstream access for marketing, licensing, and business teams
- Trusted by Marvel, Netflix, HBO, and every major Hollywood studio
Creative review platforms are built for the moment of collaboration, watching, annotating, approving. What happens to those assets after the review cycle ends, across a franchise, across years, and across the business teams that need controlled access to them, is a different problem that review platforms weren't built to solve.
Review and approval is the beginning: not the end of asset management
Creative review tools manage assets through the collaboration period. Once a project is delivered, those assets need to move into a system of record, searchable, governed, and accessible to the right downstream teams years later. Review platforms aren't designed to be that system of record.
Marketing, licensing, executives, and legal teams need access to production assets, but not through a creative team's review workflow. Core provides role-appropriate interfaces for business teams that need to find, use, and distribute assets without disrupting the production team's environment.
Multi-season productions and franchise libraries need asset continuity that survives individual production cycles. Review platforms project-scope their asset organisation. Core is built for the franchise perspective, assets accessible and properly governed across years, productions, and business teams.
The system of record for what Frame.io creates
Core doesn't replace Frame.io for creative collaboration, it handles the asset management challenges that begin where Frame.io ends.
Core maintains franchise libraries, stock collections, and cross-production asset catalogues across years and multiple productions. Assets remain findable, governed, and accessible to the right teams long after an individual production closes. The system of record that outlasts any single project.
Marketing, licensing, legal, and executive teams access exactly the assets they're entitled to, with appropriate watermarking, time-limited download permissions, and full audit trails. Core's permission architecture separates production-team and business-team access cleanly without requiring two platforms.
Core tracks every asset interaction from upload through distribution, who accessed it, when, what version, and where it was sent. For studios managing pre-release IP, that chain-of-custody is a security and compliance requirement that review platforms aren't designed to provide.
Core vs Frame.io: what each platform is built for
| Feature | Sohonet | Adobe Frame.io |
|---|---|---|
| Primary function | Production asset management, persistence, governance, and distribution | Creative review and approval, annotation, feedback, camera-to-cloud |
| Long-term asset persistence | Franchise and multi-production library management, years of continuity | Project-scoped, not designed as a long-term system of record |
| Business-team access | Role-appropriate interfaces for marketing, licensing, executives, and legal | Creative team focus, business-team access limited by review-platform UX |
| Chain-of-custody tracking | Full audit trail, every asset interaction logged from upload to distribution | Review activity logging, not built for studio IP chain-of-custody requirements |
| Creative team collaboration | Review and approval supported, not a Frame.io replacement for creative workflow | Industry-leading creative review, deep Adobe CC integration, camera-to-cloud |
| Studio trust | Marvel, Netflix, HBO, every major Hollywood studio, 30 years | Strong studio adoption via Adobe Creative Cloud, major productions |
The system of record Hollywood trusts
100%
Major Hollywood Studios
30 years
In M&E infrastructure
19
Countries covered
24/7
White glove M&E support
- Trusted by Marvel, Netflix, HBO, and every major Hollywood studio
- Full chain-of-custody from creation to distribution
- MPA-aligned security, forensic watermarking
- Franchise and multi-production persistence
Trusted by the world's leading studios and productions
- Atlas Pictures
- Meridian Studios
- Nova Entertainment
- Crestview Media
- Pinnacle Films
- Harbour Productions
"Core is an important part of the modern pipeline we created at the studio. It is what keeps all our lines of business in sync with the studio and our productions. I couldn't imagine managing what we do without it."
Randy McGowan
VP, Marvel Studio Operations – Marvel Studios
Cross-production franchise asset management and business-team synchronisation
See what happens to M&E assets after the review cycle ends
Common questions
We use Frame.io extensively, does Core replace it?
No, and we'd say that plainly. Frame.io is an excellent creative review platform. Core handles what comes before and after the review cycle, pre-production asset management, production WIP, long-term persistence, and governed business-team distribution. The two platforms work well alongside each other, covering different stages of the asset lifecycle.
Can Core ingest assets from Frame.io?
Yes, Core supports asset migration and ongoing integration with creative review tools and post-production pipelines. Assets completed through Frame.io can move into Core for long-term management and downstream distribution. Our team will map the integration to your specific workflow in the onboarding process.
How does Core handle the handoff from production to marketing teams?
Core manages both sides of the handoff in one system, production teams work in their environment, and marketing, licensing, and business teams access approved assets through role-appropriate interfaces with appropriate governance. The handoff is governed and audited, not informal. No separate platform migration required.